Monthly Archives: January 2014

The process of this Animation Brochure derived from the freedom of the Animation course in IADT. The tutors allow the students to come with their own style as opposed to other colleges that may prefer a particular style of animation. I began the process by experimenting with typography, imagining that the letters could all be different and expressive. The process moved towards a typographical outcome with little abstract characters with information about the course scattered around the brochure. I then experimented with different types of colour outcomes. The backside of the brochure uses strong typography in an easy to access layout. See final outcome at ImageImageImageImageImage



Spring 2013 I created two lego videos and a campaign in an answer to the Lego YCN brief. The lego stop motion videos focused on nostalgia for an adults youth. I created  Lego stop motion videos on some of the biggest events of the 80’s and 90’s, for Ireland this of course was the Italia 90 world cup. I uploaded the videos to Youtube during the summer, they somehow ended up being featured on popular Irish websites such as Broadsheets and The The intention of the campaign was to create viral videos, so I suppose the fact they went semi-viral in Dublin shows the project to be a success. See full project at